Raising awareness of the risks of sending nude pictures online


Dear Partners

I am kindly asking for your support to help me with scoping youth events taking place throughout Hampshire and IOW this year which we could attend as an opportunity to promote safety advice and support to young people specific to sending nude and sexual images online through our ‘Wildfire’ campaign – launched on Safer Internet Day this week. (see media links at the bottom of the page)

You may be aware that Hampshire Constabulary ran a Police Apprentice competition last year for secondary schools to design a peer to peer campaign to tackle the increasingly concerning issue of young people sending nude and sexualised pictures online.

 The winning idea – ‘Wildfire’ 

Six pupils aged 13 and 14 from Robert May’s School, Odiham were selected as the winner in November last year by a panel of expert judges from organisations including the NSPCC, the National Crime Agency (NCA)’s CEOP command, the Office of the Police and Crime Commissioner’s (OPCC) Youth Commission, BAFTA award-winning computer game designer Gordon Ross, and Hampshire Constabulary’s Deputy Chief Constable Sara Glen.

Their idea is an animation called ‘Wildfire’ warning how one young girl’s nude picture spreads like a ‘wildfire’ once sent to someone else.

The film illustrates how this female character sends a naked selfie to a boy before he shares the picture many times with other young people.

Two theatrical face masks appear throughout the film to represent the thoughts and emotions experienced by the female and male characters.

Each stage of the process represent a fire: the photo being the spark, sharing it being the blaze and the consequences being the ashes

The animation includes a message of support for young people, both male and female, to speak with someone they trust to seek help if they encounter a situation where they are encouraged to send a naked selfie to someone.

Everyone involved in this project is proud of the dedication displayed by the students in producing this film, and their commitment to setting a positive example for other young people.

You can watch the full version of ‘Wildfire’ by clicking here: https://www.youtube.com/watch?v=xqgCryoJ5es

Watch the finals event on our YouTube channel: https://www.youtube.com/watch?v=Ps3JULOOALg

 Engagement and Education in the community

 Hampshire Constabulary plans to take the campaign into the community to reach young people and advise them of the consequences and advise them how to manage situations they may find themselves in.

We are looking for events being held across Hampshire and the IOW which we can attend with other young people, promoting peer to peer support and advice to tackle this issue – festivals, fairs, discos, sport events and any other youth activity taking place in your area

 We are investing in giveaways, posters and a planned long term social media campaign; we also plan to adapt the contents and messages from the film into education materials for more schools and young people to increase understanding of the law and consequences of sharing of nude pictures online and via digital devices, in particular mental health and wellbeing!!

Media Cover

World Safer Internet Day media release:


ITV Meridian coverage:


Basingstoke Observer coverage:


Aldershot News and Mail coverage: http://www.gethampshire.co.uk/news/local-news/odiham-pupils-demonstrate-dangers-sending-12567534

On The Wight coverage:


The Breeze radio station coverage: http://www.thebreeze.com/northhants/news/local-news/school-pupils-produce-video-on-dangers-of-sexting/


Many thanks and kind regards



PC 23162 Maria Carrick

School & Youth Engagement Coordinator

Strategic Partnerships

Police Training & Support Headquarters,

Hamble Lane,


SO31 4TS.

Mobile: 07554775388