Hard hitting video highlights ‘sexist poverty trap’

Viewers are asked to sign an open letter to global leaders to ensure that the world’s poorest women and girls are not left behind in the push for gender equality.

Global anti-poverty charity One has launched an online video highlighting how sexism is trapping millions of young girls in extreme poverty.

The video has been released on Facebook and Youtube to coincide with International Day of the Girl (October 11) and as part of the charity’s campaign Poverty is Sexist.

Made by creative agency Don’t Panic, the video is called ‘When I Grow Up’ and asks girls the question “what are you going to be when you grow up?” The answers reveal their aspirations but also that many girls around the world are being denied opportunities to succeed.

Letter asks world leaders to support women and girls

Viewers are asked to join the Poverty is Sexist campaign by signing an open letter calling on world leaders to invest in support for disadvantaged women and girls and ensure they are not left out of a global push for gender equality.

“No girl wants a future where she’s denied an education, infected with HIV, or married off as a child, but this is the reality for too many girls living in extreme poverty,” said One Chief Marketing Officer Roxane Philson,

“Until these barriers are broken, millions of girls in the world’s poorest countries are being denied the right to build the future they choose. This cannot go on – sexism is unacceptable – poverty can make it a death sentence.”

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