£100k funding will help small charities’ digital marketing

High street store gives away £10,000 for small charities to invest in marketing, including websites and digital collateral.

James Hayes | 28th Jun 18

Ten small charities are being offered the chance to be awarded £10,000 each to help them expand their digital marketing and other promotional activities.

As part of its 10th anniversary celebrations convenience store chain Nisa Locally’s charitable funding arm Making a Difference Locally has launched a competition in which the ten charities can apply to win the prize funds. Any UK charity with an annual income of £100,000 or less is eligible to enter the competition.

Nisa is owned by its independent retail members. They are able to support local good causes through Nisa’s Making a Difference Locally arm, to further establish their place in their communities. With many smaller charities struggling to attract new volunteers, supporters and donations, Making a Difference Locally’s initiatives aim to help by specifying that the prize money must be used to fund an element of marketing, such as a development of a new charity website or other digital collateral that is aimed at promoting the charity and its activities.

“The funding could be used to finance new websites, an annual report or marketing content to help promote the charity,” said Kate Carroll, Head of Charity at Nisa. “Through its partnership with the Small Charities CoalitionNisa knows the struggles that small charities face, and spending vital funds on marketing is low priority – indeed, sometimes it’s not even a possibility. Each £10,000 prize funding will go a long way in helping winning charities communicate and promote their work [through a variety of digital and non-digital means], helping them to reach more funders and beneficiaries.”

Carroll added: “We hope that the charities who go on to win the prizes become more sustainable, and Nisa will support them as much as possible to make that happen.”

The funding opportunity is being digitally promoted on social media through the Making a Difference Locally Twitter (@MADLCharity) and Facebook pages, as well as the Nisa Retail Twitter account  – @NisaRetail.

Charities, Fundraising